I think what Morse means is how you go into the site and the big, colored, italic words start poking on your eyes. You have to make sure the website is pleasing to the eye.
Here are some examples from different forum clans that imo, look nice and please the eyes:
http://forum.tearyoudown.com/
http://beyondcompare.org/
http://one.zeelot.webfactional.com/news.php
Here are some examples from different forum clans that imo, look nice and please the eyes:
http://forum.tearyoudown.com/
http://beyondcompare.org/
http://one.zeelot.webfactional.com/news.php